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BASF signs agreement with INEOS Automotive for paint development program

Pintura automotriz

International. INEOS Automotive and BASF's Coatings division have signed an agreement for the global development of automotive refinishing paint and bodywork.

The partners committed to a long-term strategic collaboration that will enable them to exceed the industry standard in vehicle body repair and paint finishing.

The partnership includes the supply of sustainable refinish solutions, expertise and the latest digital colour matching solutions and training.

"We are excited to partner with BASF to develop a world-class sustainable paint program in the coming years that follows the highest quality standards in premium vehicle paint repairs," said Steve Graham, Global Aftermarket Manager at INEOS Automotive.

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"With BASF's technical support and management expertise in the latest body shop standards, the INEOS Automotive network can now rely on a partner who shares our commitment to excellence in customer service," he said.

BASF will ensure that the most sustainable and efficient refinish practices are maintained at the highest level in the INEOS body shop network in Europe, North America and Asia Pacific.

"There has never been a more exciting time to be in the automotive industry and we are thrilled to have the opportunity to expand our commitment to INEOS Automotive," said Chris Titmarsh, Senior Vice President, BASF Global. Coating solutions for automotive refinishing.

"With our highly innovative portfolio of solutions now setting the industry standard, we look forward to aligning and complementing INEOS' vision with our own strategic principles to drive a new, strong and rewarding partnership," he added.

INEOS has been collaborating with BASF Coatings as a surface technology partner for its first off-road vehicle, the INEOS Grenadier, manufactured in Hambach, France, since 2021.

With the new agreement, BASF expands the collaboration with INEOS in the implementation and development of the body and paint program for both the INEOS Grenadier and the recently launched double-cab pick-up variant called the Quartermaster.

Federico Duarte
Author: Federico Duarte
Editor en Latin Press, Inc.
Comunicador social y periodista con experiencia de más de 15 años en medios de comunicación. Apasionado por hacer de la vida una historia para contar. [email protected]

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