Prospects for the industry look good in most segments, but the main driver is the construction sector, which continues to stimulate demand for decorative, protective, wood and industrial coatings in general. Although demand for state-owned construction projects tends to favor the most economical segments of the decorative sector, the increased favorability for consumers is driving the demand for quality paints in the medium and premium segments. Taking into account the markets of construction and physical renovations, the use of decorative paints in the country is divided between 55% of the professional segment and 45% in the do-it-yourself segment.
The program includes: workshop on viscosity measurements (14 and 20 August), applied course on test methods to determine viscosity (20 August), workshop on texture analysis (9 September).
"We are very satisfied with the result. This is the twelfth prize won in the category. It shows our long-term commitment to serving our customers and offering the right solutions to meet the needs of the market, a perspective that our customers appreciate. We helped sell more paints with custom colors," said Reubens da Cunha, general manager of CPS Color SA.