--- title: "Pigment for automotive coatings - Zona de Pinturas" description: "The latest technology offerings for paint and coating formulators and contractors in Latin America." url: "https://www.zonadepinturas.com/en/news/new-technologies/381-paints-and-coatings/12175-pigment-for-automotive-coatings.html" date: "2026-07-23T16:54:00+00:00" language: "en-GB" --- # [ Pigment for automotive coatings](https://www.zonadepinturas.com/en/news/new-technologies/381-paints-and-coatings/12175-pigment-for-automotive-coatings.html "Pigment for automotive coatings") Details 14 June 2019 **Clariant** ![](https://www.zonadepinturas.com/images/stories/INPRA/users/amejia2019/ClariantRed254-mini.png)Clariant introduces the first bio-based version of the well-known Red 254 pigment, used in the automotive industry for exterior coatings, which is now made with succinic acid derived from renewable resources instead of crude oil. Diketopyrrolo Pyrrole (DPP) pigments, such as Red 254 and other shades of red, pink and violet, are valuable to the automotive industry due to their high color strength and durability, and are preferred for buses that use outstanding shades of red, bright green or deep yellow. The Clariant brand continues its commitment to sustainability with an opportunity for the mass manufacture of high-volume paints for the color brand modes of transport and machinery applications more efficiently and with less energy use, through high dispersion organic pigments. [Request FREE information about this product. Please include the URL of the desired product.](https://servicios.zonadepinturas.com/bizleads-inpra.html) ![Ana María Mejía Angel](https://www.zonadepinturas.com/images/latinpress/editor-anamaria.jpeg) Ana María Mejía AngelEmail: amejia@latinpressinc.com Editora Comunicadora social periodista con 10 años de experiencia en medios impresos y digitales para América Latina en inglés y español. Actualmente Editora de Informes Especiales, incluyendo el TOP 1OO de Integradores Latinoamericanos Industria AV. - [Resin for High Temperature Applications](https://www.zonadepinturas.com/en/news/new-technologies/381-paints-and-coatings/12285-resin-for-high-temperature-applications.html "Resin for High Temperature Applications") - [Thickness gauge](https://www.zonadepinturas.com/en/news/new-technologies/381-paints-and-coatings/12281-thickness-gauge-3.html "Thickness gauge") - [Epoxy hardening agent](https://www.zonadepinturas.com/en/news/new-technologies/381-paints-and-coatings/12269-epoxy-hardening-agent.html "Epoxy hardening agent") - [Silicone coating for pots](https://www.zonadepinturas.com/en/news/new-technologies/381-paints-and-coatings/12267-silicone-coating-for-pots.html "Silicone coating for pots") - [Tools for color correlation](https://www.zonadepinturas.com/en/news/new-technologies/381-paints-and-coatings/12266-tools-for-color-correlation.html "Tools for color correlation") ### One comment • If you're already registered, please log in first. Your email will not be published. - [ ![](https://www.gravatar.com/avatar/804ab1cdb17ae5a993b57781abd3759e25075cd71d4cf91ab6c521533bfc9290?s=48&r=G&d=mp) ](https://www.gravatar.com/804ab1cdb17ae5a993b57781abd3759e25075cd71d4cf91ab6c521533bfc9290) Joel macedo [ Friday, 14 April 2023 20:00 ](https://www.zonadepinturas.com/en/news/new-technologies/381-paints-and-coatings/12175-pigment-for-automotive-coatings.html?akengage_cid=211#akengage-comment-211) Pigmento color guinda ### Leave your comment In reply to Some User Name \* Email address \* Comment Text \* \* ## Schema ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Inicio", "item": "https://www.zonadepinturas.com/en" }, { "@type": "ListItem", "position": 2, "name": "New Technologies", "item": "https://www.zonadepinturas.com/en/news/new-technologies.html" }, { "@type": "ListItem", "position": 3, "name": "Paints and Coatings", "item": "https://www.zonadepinturas.com/en/news/new-technologies/381-paints-and-coatings.html" }, { "@type": "ListItem", "position": 4, "name": "Pigment for automotive coatings", "item": "https://www.zonadepinturas.com/en/news/new-technologies/381-paints-and-coatings/12175-pigment-for-automotive-coatings.html" } ] } ``` ```json { "@context": "https://schema.org", "@type": "VideoObject", "name": "Pigment for automotive coatings", "description": "Clariant Clariant introduces the first bio-based version of the well-known Red 254 pigment, used in the automotive industry for exterior coatings, which is now made with succinic acid derived from renewable resources instead of crude oil.", "thumbnailUrl": "https://www.zonadepinturas.com/", "uploadDate": "2019-06-14T10:18:21-05:00", "contentUrl": "https://www.zonadepinturas.com/en/news/new-technologies/381-paints-and-coatings/12175-pigment-for-automotive-coatings.html" } ``` ```json { "@context": "https://schema.org", "@type": "NewsArticle", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.zonadepinturas.com/en/news/new-technologies/381-paints-and-coatings/12175-pigment-for-automotive-coatings.html" }, "headline": "Pigment for automotive coatings - Zona de Pinturas", "description": "The latest technology offerings for paint and coating formulators and contractors in Latin America.", "image": { "@type": "ImageObject", "url": "https://www.zonadepinturas.com/" }, "publisher": { "@type": "Organization", "name": "Zona de Pinturas", "logo": { "@type": "ImageObject", "url": "https://www.zonadepinturas.com/images/metatags/16x9/zdp.png" } }, "author": { "@type": "Person", "name": "Ana María Mejía Angel", "url": "https://www.zonadepinturas.com/en/news/new-technologies/381-paints-and-coatings/12175-pigment-for-automotive-coatings.html" }, "datePublished": "2019-06-14T10:18:21-05:00", "dateCreated": "2019-06-14T10:18:21-05:00", "dateModified": "2022-04-14T15:12:51-05:00" } ``` ```json { "@context": "https://schema.org", "@type": "Article", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.zonadepinturas.com/en/news/new-technologies/381-paints-and-coatings/12175-pigment-for-automotive-coatings.html" }, "headline": "New Technologies", "description": "The latest technology offerings for paint and coating formulators and contractors in Latin America.", "image": { "@type": "ImageObject", "url": "https://www.zonadepinturas.com/images/metatags/16x9/zdp.png" }, "publisher": { "@type": "Organization", "name": "Latin Press, Inc.", "logo": { "@type": "ImageObject", "url": "https://www.zonadepinturas.com/images/metatags/16x9/lpi-eventos-online.png" } }, "author": { "@type": "Person", "name": "Zona de Pinturas", "url": "https://www.zonadepinturas.com/en/news/new-technologies/381-paints-and-coatings/12175-pigment-for-automotive-coatings.html" } } ```