Paint marketing, a new approach
In the coatings industry the secret is not only in making good products. Today the strategies to market paints and compete with supermarkets and supermarkets are details that demand the attention of marketing departments.
Precisely because of the importance it has, the advisory committee of CUBRECOL AMERICAS 2011 has decided to incorporate within the academic programming the talk "Keys to commercial development", whose main objective is to analyze market trends and recommendations to implement brand developments, communication, commercial channels and customer loyalty programs.