Industry must encourage consumption
Going from consuming half a gallon of paint per capita per year to a gallon in five years is the goal that this industrialist hopes can be met in his country.
By: Natalia Ospina Vélez
Going from consuming half a gallon of paint per capita per year to a gallon in five years is the goal that this industrialist hopes can be met in his country.
By: Natalia Ospina Vélez
By Natalia Ospina Vélez
"Paint companies need to understand that a gallon of paint is actually sold, right at the moment it is applied by the end user." In this way, Carlos Eduardo Nicolópulos Arcay, general manager of the Corimon Pinturas C.A. group, a Venezuelan corporation specialized in the production of paints, defines the success of the industry.