Argentina. Inflation of more than 100% in Argentina is one of the most challenging fronts for paint and coatings manufacturers in Argentina. Faced with this, innovation is the biggest bet.
From AkzoNobel Argentina, for example, a broad plan is proposed to continue growth, at least in volume, in the short term. This was stated by Fernando Domingues, general business director of AkzoNobel Decorative Paints countries of the Southern Cone, Latin America, in an interview with Coatings World.
"At AkzoNobel we see great opportunities to grow the category in Argentina, even in inflationary periods like these days," he said.
"The expectation is that the market will remain challenging over the next few years in terms of macroeconomic drivers, but with the plans we have to grow the category and our brands, we expect to improve GDP by 2% to 4% in terms of volume," Domingues said.
"Our country strategy, which is aligned with our regional strategy for Latin America, is based on important pillars such as innovation," said Domingues.
"Innovation helps our consumers use more color in their decoration work, but it also offers better outdoor protection," he added, explaining that its Design Premium Wall Paint line, like the Ambiance line, launched in 2021, as well as the Acotone pigment technology introduced in 2022 bring greater durability and superior coverage.
"Another good example of how we leveraged our global innovation was the introduction of concentrated paint, Albacryl Rinde Mas, in the Argentine market, which made the brand even more accessible to those seeking monetary savings but still valuing quality," said Domingues.
The second pillar of AkzoNobel Argentina's growth strategy is based on improving the shopping experience of customers to facilitate brand availability. "Greater availability of brands and a better shopping experience can help our consumers and professional painters find our brands in every city in the country," Domingues said.
During this inflationary challenge, AkzoNobel Argentina is also making new investments in its technology. "Significant investments were made as a result of the introduction of our Acotone technology, not only in terms of production facilities and equipment, but also in terms of upgrading our tinting machines. The new system includes 13 pigments versus the previous one with 11," Domingues said.
IndustryARC's latest study estimates that Argentina's architectural coatings market size will reach a value of $649 million by the end of 2027 after growing at a compound annual growth rate (CAGR) of around 4.5% over the five-year period between 2022 and 2027.
8 tacho de 20lts de pintura para adentro color blanco
8 tacho de pintura exterior. (cotizame latex exterior comun y latex exterior sobre revestimiento texturado) color no esta definido, pero cotizame cualquier color
10 tacho de enduido (18 kgs cada uno)
2 bolsa yeso tuyango (25-30 kgs c/u, el mas grande)
50 lijas de 160
6 rodillo pelo largo
6 pincel de 25
2 rollo de cinta tramada para Durlok
2 tacho de fijador al agua para adentro
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