Latin America. The company was at the tenth edition of the most important fair of the coatings industry in Argentina, which took place this week at the Costa Salguero Center in Buenos Aires.
As part of the congress of the paints, inks and adhesives industry organized by the Ibero-American Technological Association of Paints (ATIPAT), BASF's Dispersions and Resins business unit presented Lab Assistant, a virtual laboratory assistant with products developed for decorative paint formulators.
"At BASF we are very pleased to be part of one of the most important fairs in the industry. In this framework, we want to present Lab Assistant, a digital platform that provides real-time information, increasing the effectiveness and efficiency of processes, creating additional value for our customers," said the senior manager of BASF's Dispersions, Additives and Resins business, Marcos Asrilevich.
The virtual Lab Assistant platform allows you to explore the complete portfolio of dispersions, resins and additives offered by BASF for the paint market, and provides access to all the information needed to quickly optimize formulations for decorative and architectural coatings for interiors and exteriors.
At the same time, the platform provides access to a huge database of high-performance ingredients, allowing immediate access to technical and safety data sheets, and providing you with the means to make quick product comparisons according to the precise needs of each customer.
Versatile functionality allows you to search by product, chemical or performance benefit to find the right solution. Access to the platform is given through lab-assistant.basf.com
Recently, BASF's Dispersions and Resins unit added to its e-commerce platform solucionesparapinturas.basf.com.ar, the portfolio it offers for the industrial paints segment, joining existing solutions for decorative paints.
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