Chile. Ceresita redesigned the five-gallon slats of the water enamel of Pieza & Fachada, to give them use as decorative reusable packaging, thus helping to minimize the impact of this waste on the environment.
This pioneering initiative in the market seeks to reduce waste and give an extended use to paint jars once empty, allowing their reuse by detaching the label and washing the interior with cold or hot water.
Thus, these containers can be reused as boxes to store toys, tools, gardening pieces or a host of other items.
For Arturo Avendaño, Marketing Manager of Ceresita, this innovation "responds to our purpose of inspiring and generating changes, through color and the protection of goods and the need to generate the least possible impact on the environment. Reuse is a great way to contribute to that, especially when it comes to containers with such cute and decorative designs."
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