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A life dedicated to paintings

Javier Maldonado Moctezuma is the current President of the National Association of Paint and Ink Manufacturers (Anafapyt) and the Professional of the Month representing Mexico.

by Duván Chaverra Agudelo

Mr. Javier Maldonado has been linked all his life to the paints and coatings sector, following in the footsteps of his father, who led the foundation of several businesses related to the industry. 

Javier Maldonado was born in San Luis Río Colorado, Sonora, but when he was 6 years old his family returned to the city of Puebla, where he did his studies: Bachelor of Business Administration, Master of Administration with specialty in finance, MBA Senior Management of IPADE companies; as well as several diplomas: Formulation of Paints, Statistical Control of processes, Total Quality, Talent to manage, Continuity in 2014, 2015, 2017 of the IPADE. 

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"Since I was a student and to date I am related to the paint sector, since my father founded the paint company, as well as other businesses related to the sector. I am currently director of PSI Pinturas del Centro S.A. de C.V. and some others," said our guest.

With this wide list of educational achievements, there is no doubt that one of his passions is in education and in offering that knowledge to the new generations: "I like to learn a lot, that is why I continue to study and participate in business and other organizations, because my desire is to transmit my experience and my knowledge so that they help the growth and consolidation of both my company and the organizations in which I participate, and I think in 5 years I will see myself doing the same," he explained.

The Mexican market
As the leader of an association as important for the sector as Anafapyt, and thanks to his experience always linked to the sector, Javier Maldonado has a vast knowledge of the current situation of the Mexican paint market, which is the second most important in the region after the Brazilian. "For this whole year, the market is full of volatility and uncertainty, a contracted sector, security problems, inflation in commodities, volatility in the exchange rate, many companies are looking for new markets; therefore, I consider the growth expectation, at best, to be moderate."

As for analyzing how to give greater added value to products, taking into account the economic present, the Professional of the month said that "we must transmit the convenience of maintaining the investments of people, housing, automobiles, machinery; our safety with signs on the roads and streets etc. Coatings are generally protective of our assets and our safety, which in addition to beautifying our environment, help provide a higher quality of life, without neglecting technology and innovation."

However, to provide this important added value, Javier Maldonado, believes that better advice should be given to the end user so that the selection of products is more accurate: "Today it is formulated with the intention of achieving an 'x' quality, and the desired quality is controlled, what is needed is a punctual orientation to consumers so that they acquire the most appropriate coating, so that you don't think you're buying a product that's going to give you up and last a long time just because of what the label says, forgetting that there are many other things to consider and that people don't know about."

From the professional to the human being of the common
Surely many do not know the other facet of Mr. Javier Maldonado: the family, that of free time, his passions. That's why it's worth highlighting some of these features:

"We are a family of eight people: five brothers, a sister and my parents; I am the youngest of the six siblings. Unfortunately my parents and the two older brothers are no longer alive. My older brother was a priest, the three of them along with my father were the ones who started the business. Because of the age difference, my sister and I helped with minor things when we came back from school."

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Javier is a follower of several sports and even practices or practiced them at some point: "I really like football, volleyball, squash. We organized a football team of pure cousins and we were in a league; as a boy he went to Guadalajara, then to Puebla. Later,  with my children what I played the most was squash and to this day I still play from time to time. 

Finally, our guest highlighted some of his personal characteristics: "What I like most about me is that I am passionate about what I do, no matter if it costs work or that I do not go out the first time, I like to try as many times as necessary. What I like least is that I'm dry, I'm not a conversationalist; I have a hard time building relationships with people."

Winners of the professional of the month

"Maintaining a company over so many years is in itself a special merit of all those who form it, and I have had the opportunity to be a director or president of several business organizations related to the sector":

Vice-President for Foreign Trade 1990-1992

Director 1988 – 2011
President of the paintings section 1995
Speaker of the Chamber  1998-2000
Union of Edo Paint Manufacturers. From Puebla 
Chairman of the Council 1998-2000

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Council for the construction of housing in the Sierra Norte de Puebla 
Executive Chairman 2000- to date

National Council of Business Organizations
Founder and Vice President 2006-2007
Chairman of the Board 2008-2011

Mexico Franchise Network
Founder and President 2011 – 2014

ANAFAPYT, A.C. (National Association of Paint and Ink Manufacturers)
Regional Vice President 2010
Chairman of the Board 2011 – 2014
Curator 2014-2015
Chairman of the Board 2016 to date 

LATINPIN (Latin American Federation of Associations of Paint and Ink Manufacturers)
Chairman of the Board 2014 to date  

"Of the things that have most marked my professional performance have been the council for the construction of the northern sierra of Puebla, given that more than a thousand houses could be done with private resources for the victims, which were an example after the rains of 1999 that devastated part of the mountains. I was also struck by the fact that the Governor of Puebla, Melquiades Morales, asked me to form and chair the model public works committee at the national level to avoid corruption, a model that they canceled to the next government."

Duván Chaverra Agudelo
Author: Duván Chaverra Agudelo
Jefe Editorial en Latin Press, Inc,.
Comunicador Social y Periodista con experiencia de más de 16 años en medios de comunicación. Apasionado por la tecnología y por esta industria. [email protected]

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